Food, shopping, leisure is the monkey spring festival holiday spending highlights. People in the relaxed and happy to eat, purchase, play process, can also feel from the subtle supply side new changes brought about by vitality.
Daily economic news reporter noted that during the Spring Festival, the country's many well-known catering enterprises are playing the parent-child card family card". Some online promotion reunion dinner, some provide children's packages, some couples, couples offer discounts...... Ministry of commerce data show that public catering become one of the highlights of the Spring Festival holiday consumption. The Lunar New Year's Eve at the beginning of the six month, the national retail and catering enterprises to achieve sales growth of 11.2% over the last year the Spring Festival Golden Week, over the previous four years of continuous growth reduced the situation.
Although the transformation of the catering industry is still being explored, but the initiative to adapt and meet customer demand changes in the Spring Festival during the efforts were rewarded, sales increased significantly than usual. China UnionPay data show that from February 7th to 13, the national food consumption pen spending is higher than usual holidays, where new year's Day reunion dinner pen spending amount is usually two times the holiday.
Reporters noted that many businesses are using the overlay effect of the Internet and logistics network, in the Spring Festival to provide customers with more personalized, high-quality service. Alibaba data analysis believes that during the Spring Festival online shopping model to stimulate the huge consumption power.
In the active adaptation and meet changes in consumption patterns, changes in demand, to provide better quality of life services, many large commercial enterprises have been at the forefront.
From the beginning of November last year, Beijing Hualian Shopping entity membership card to start all replaced by the electronic card.
Although it is free, but do not worry about language impassability, how to go the route, the best place to eat fun how to find and other issues." This year during the Spring Festival travel to Yantai, Shandong, Mr. Zhang said the people of Thailand.
Ctrip launched the "WeChat group + customer service experts answer + interactive" tour pal "micro team leader" service, Mr. Zhang saves love free access to the Raiders, the language and the burden, let him experience a "find" feeling.
China UnionPay travel travel data show that self driving casual travel, self-help holiday tour has become more and more people choose the new year.
Tourism industry experts believe that some tourism enterprises to adapt to the mobile Internet era traveler characteristics, based on intelligent mobile phone and WeChat, provide personalized service according to user scenarios, China's tourism has entered the era of mobile social networking service.
However, not out of town, guarding the door also can have a good time.
"Convenience aquarium has seasons and temperature, in the United States, Singapore and other countries of the aquarium, overnight activity has been done for many years." Beijing marine museum science activities organized Ma teacher told reporters, get demand is the market. In addition to overnight camp, the children can also get occupation experience, when a small day breeder, to develop a relationship with a dolphin and performing together."
Personalized choice, more intimate and convenient service, new changes from the supply side, is bringing vitality to economic and social life.